Too often we see eMarketing campaigns that are strictly focused on product promotion, which paradoxically, doesn’t actually work.
Your customers don’t actually care how great you think you are and are literally fielding hundreds of emails per week or per day. You have to stand out from the crowd.They want to know what’s in it for them to stay on your email list and are ruthless in unsubscribing from content that doesn’t resonate with them.
Our EDM strategy brings balance between promotional and invitational marketing that speaks to your customer.
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